Yushoi Snapea Rice Sticks is the first brand to be launched in the UK from Calbee.
We were commissioned to work on a wide variety of design and marketing solutions. We designed and built the customer facing website, not only to promote the brand but to also offer the consumer the chance to buy the products online. The fully mobile responsive shop is linked to Yushoi's manufacturing plant in Deeside and works with their customer CRM system.
We also designed and produced large format exhibition panels and point of sale tools which were used at food shows throughout the country and at in-store product promotions.
Working closely with the Yushoi product development team, we created a range of conceptual packaging designs for various brands including M&S, Aldi and Pret-a-Manger.